How Forma&Cemento Made Concrete Fashionable in Furniture
How Forma&Cemento Made Concrete Fashionable in Furniture
When we think of furniture, concrete isn't the thing that comes immediately to mind, unless of course you are Giorgio La Corte, CEO and Founder of the brand Forma&Cemento located on the colorful Via Prenestina in Rome. He sat down with Benjamin Genocchio, Editor-in-Chief of Incollect Magazine, to discuss the enormous success of the business.